Knowing I had a background in fiction, the Creative Director at H4B Catapult picked me to write a character-driven concept for a $1M nationwide HPV awareness campaign targeted at millennials. While “One Night Stan” was later changed to “Take a Stan Against HPV” and the plushies were replaced with flat cutouts (below), my snarky Stan character remained as I wrote all tactics for a campaign that ultimately increased vaccination sales by 17% at 100+ college campuses.