Since 1999, Local Wisdom has focused on bridging the gap between design and technology. But the agency struggled to convey what that truly meant for its clients. I collaborated with the agency’s Creative Director and Lead UX Designer to rebrand and rewrite the website, capabilities decks, RFPs, and a leave-behind—establishing, from the first line, how our digital was different. The website refresh alone drove a rise in Contact-page CTRs and $100,000 in sales in the first month.