What began with a big idea and a little bit of yarn grew into one of CDM Princeton’s most successful (and still ongoing) ad campaigns. By capturing the emotional urgency behind this vital initiative and writing the campaign’s launch brochures, emails, social-media posts, and Thunderclap page, I helped Little Lungs gain 2.7M+ unique impressions, 12,000+ Facebook visitor posts, and a Gold at the 2017 MM&M Awards. I like to think we made a big difference for the littlest among us.