A campaign idea is only as good as your ability to sell it to stakeholders. At CDM Princeton and H4B Catapult, I became a go-to storyteller for creating big-idea write-ups that would capture the emotional core of a campaign and, critically, demonstrate how it would reach the target audience. My “One Night Stan” write-up inspired a $1M campaign at colleges across America, while my “Knitted Lungs” write-up was the spark for the MM&M Gold-winning Little Lungs campaign.