Email marketing is a tricky game. Be too clever and you’ll muddy the message—be too direct and you’ll heavy-hand the sale. And social media? Even trickier. At The S3 Agency, I wrote dozens of emails and social posts for Good Earth Tea and Carbona—as well as long-form content like articles and gift guides—that maintained the brands’ fun personalities while keeping the microcopy quick and clear. I also got away with writing “Witches be crazy,” so scratch that off the bucket list.